Steve Jobs

Steve Jobs Commencement Speech

at Stanford 

Ethos (credibility): To me Steve Jobs did a really good job "connecting the dots" because he related it to the audience as well as preforming an outstanding speech. He kept saying, "connecting the dots" because you can't connect the dots to the future you can only look back at your past and see how all of the things in the past have led you to where you are now and you can only hope it all worked out how you would've planned. 

Pathos (emotional connection): He started off his speech by saying he had three stories to give. The first is about how he was adopted to a family who had a father who never graduated high school and a mother who never graduated college. There was this big controversy with his birth mother and parents today because she wanted him to go to college, which he eventually did, but not for long. Jobs decided he didn't know what he wanted to do and felt as if he was just wasting his parents money. The second story had to do with love and loss, he started Apple in his parents garage, but then got fired from his own company, later that became the best thing to ever happen to him. Lastly, death, "if you live each day as you live your last someday you'll be right," he looks at his life this way and always try to be happy. 

Logos (organization): Jobs starts off his speech basically with how he starts off his life, from when he was born until now. He tells us stories that connect to each other and lead to the ending.